win: Oracle Service not starting

C:\WINDOWS\system32>sc start OracleServiceTESTDB11G_stby
[SC] StartService FAILED 1058:

The service cannot be started, either because it is disabled or because it has no enabled devices associated with it.
C:\WINDOWS\system32>sc qc OracleServiceTESTDB11G_stby
[SC] QueryServiceConfig SUCCESS
...
        START_TYPE         : 4   DISABLED
...
C:\WINDOWS\system32>sc config OracleServiceTESTDB11G_stby start= demand
[SC] ChangeServiceConfig SUCCESS

C:\WINDOWS\system32>sc qc OracleServiceTESTDB11G_stby
[SC] QueryServiceConfig SUCCESS
...
        START_TYPE         : 3   DEMAND_START
...
C:\WINDOWS\system32>sc start OracleServiceTESTDB11G_stby

SERVICE_NAME: OracleServiceTESTDB11G_stby
        TYPE               : 10  WIN32_OWN_PROCESS
        STATE              : 2  START_PENDING
                                (NOT_STOPPABLE, NOT_PAUSABLE, IGNORES_SHUTDOWN)
        WIN32_EXIT_CODE    : 0  (0x0)
        SERVICE_EXIT_CODE  : 0  (0x0)
        CHECKPOINT         : 0x0
        WAIT_HINT          : 0x7d0
        PID                : 4204
        FLAGS              :

C:\WINDOWS\system32>sc query OracleServiceTESTDB11G_stby

SERVICE_NAME: OracleServiceTESTDB11G_stby
        TYPE               : 10  WIN32_OWN_PROCESS
        STATE              : 4  RUNNING
                                (STOPPABLE, PAUSABLE, ACCEPTS_SHUTDOWN)
        WIN32_EXIT_CODE    : 0  (0x0)
        SERVICE_EXIT_CODE  : 0  (0x0)
        CHECKPOINT         : 0x0
        WAIT_HINT          : 0x0